![]() The no-nude policy was extended to the magazine a year later. The average age of site visitors dropped from 47 to just over 30. Viewings shot up 400%, from 4m unique views in July to 16m in December that year. This was not to appease feminists, but to update its geriatric business model. Then, in late 2014, the editors relaunched the website as one that would be considered “suitable for work”. ![]() While never quite as gynaecological as its rivals during what were dubbed “The Pubic Wars” with more explicit magazines like Penthouse and Hustler, all roads to today’s on-demand hetero-normative online porn lead back to Playboy’s original efforts to naturalise it.īut by 2015, Playboy‘s annual circulation was just 800,000. The fact that his Bunny Girls were belittlingly trussed up like rabbits was a supposedly humorous nod to their penchant for frequent mating.
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